(influencer) check (stickiness) check (diffusion) check

“in a given process or system some people matter more than others” 80/20 principle
-Malcolm Gladwell 

Malcolm Gladwell has tons of little theories, that's why middle of the road readers can enjoy his books and why he's become very very rich, it's also why Alexander McQueen is very rich- well, was. 

If the 80/20 principle applies to anyone in the fashion world its probably Karl Lagerfeld first, and then Vera Wang, Alexander McQueen, The Olsens, and all the other people that have gotten smart enough to sell their clothes for cheaper through Target Go etc. This McQ by McQueen dress was basically a steal on Gilt Group and I'm totally obsessed with how weird it makes my body look- I mean I can't expect it to fit as well as a real real McQueen becasue I didn't fork over the cash for that, I forked over the cash for like 5 percent of the 80 percent of the 80/20 principle (oof- bad math). 

To top it all off these heels that I've worn straight through to the core are from Forever XXI who has a little bit of a different take on 80/20- they're probably the winners here- they just copy the people who do 80% of the work- if my math was good enough I'd be able to figure out exactly what side they land on, but the whole numbers thing already has me dizzy. 

Who's the winner here McQ or Forevz?